What does it mean to do business
In today's rapidly changing business environment, understanding the meaning of "doing business" is not only about traditional definitions, but also about the dynamics of modern business practices. This article combines the hot topics and hot content on the Internet in the past 10 days, and uses structured data to analyze the core meaning of "doing business" and its practical applications.
1. The traditional definition and modern extension of doing business
“Doing business” broadly refers to engaging in profit-making activities of buying and selling goods or providing services. In the hot discussions in the past 10 days, its connotation has expanded to the following dimensions:
| Dimensions | traditional understanding | Modern extension (hot spots in the past 10 days) |
|---|---|---|
| Subject | Sole trader/enterprise | Internet Celebrity Economy/Yuanverse Entrepreneur |
| form | Physical store transactions | Live streaming/NFT trading |
| core | Profit from spread | Traffic monetization/data capitalization |
2. The new business model that is hotly discussed across the Internet (data from the past 10 days)
According to statistics from the public opinion monitoring platform, the following business forms are the most discussed:
| Ranking | business model | heat index | Typical platform |
|---|---|---|---|
| 1 | Cross-border social e-commerce | 9.2 | TikTok Shop/Temu |
| 2 | AIGC Content Entrepreneurship | 8.7 | ChatGPT/Midjourney |
| 3 | green economy | 8.5 | Carbon trading/new energy |
3. Analysis of key factors for successful business
Combining Baidu Index and WeChat Index data, the three major capabilities that businessmen are currently most concerned about are:
| Capability dimension | Search volume week-on-week | Typical application scenarios |
|---|---|---|
| digital marketing | +32% | Precise delivery/private domain operation |
| supply chain management | +25% | Cross-border logistics/flexible production |
| Compliance management | +41% | Data Security/Tax Planning |
4. Business risk warning (recent hot events)
According to the People’s Daily Online Public Opinion Data Center, we need to be alert to the following risks:
| Risk type | Typical cases | frequency of occurrence |
|---|---|---|
| policy risk | New regulations for the live streaming industry | The average number of discussions per day is 12,000 |
| technology risk | AI face-changing scam | Weekly exposure: 87,000 |
| market risk | Community group buying shrinks | Hot search list TOP5 |
5. Forecast of future business trends
Based on the analysis of Google Trends and Zhihu Hot List, three major trends will emerge in the second half of 2023:
1.Fusion of virtual and real: AR/VR technology promotes the digital transformation of physical businesses (relevant discussions increased by 67% monthly)
2.The rise of small businesses: The number of individual business registrations increased by 23% year-on-year, and policy support increased
3.Technology empowerment: 87% of surveyed companies plan to increase budget for AI applications
Conclusion:The core meaning of doing business is evolving from simple commodity exchange to the construction of a value creation ecosystem. Contemporary business people need to combine traditional business wisdom with new thinking in the digital age in order to seize opportunities in changes.
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