Title: The clothing brand is called "Shi What"? Revealing the fashion brands that have been hotly discussed on the Internet recently
Recently, a clothing brand called "Shishi" suddenly became popular on social media and became one of the hot topics on the Internet in the past 10 days. From Douyin, Xiaohongshu to Weibo, netizens have discussed this poetic brand name and its unique design style. This article will combine structured data to sort out the ins and outs of this hot event for you.
1. Brand popularity trend analysis
platform | Related topic readings | amount of discussion | Hot search highest ranking |
---|---|---|---|
120 million | 85,000 | 3rd place | |
Tik Tok | # PoetryWhat topic views | 56 million | No. 1 on the fashion list |
little red book | Number of related notes | 23,000 articles | The 2nd most searched outfit |
2. Three major reasons why brands become popular
1.Mystery Marketing: The brand official has not yet clearly explained the meaning of "Poetry", triggering various speculations and secondary creations among netizens.
2.star power: Many celebrities have been photographed wearing the brand's clothing, including top artists such as Yang Mi and Wang Yibo.
star name | Time of being photographed | Wearing items | Related Weibo topics |
---|---|---|---|
Yang Mi | May 10 | Poetry What Ink Dress | #杨幂poetic outfit |
Wang Yibo | May 12 | Poems about ripped denim jacket | #王一博What is the same poem? |
3.Unique design style: The brand perfectly combines the artistic conception of traditional Chinese poetry with modern tailoring. Each piece of clothing is accompanied by an original poem.
3. Consumer evaluation data
Evaluation dimension | Positive rating | Main positive points | Main negative points |
---|---|---|---|
Design sense | 92% | Unique and culturally meaningful | Some styles are too avant-garde |
quality | 85% | Exquisite materials | Price is on the high side |
Serve | 78% | Beautifully packaged | Shipping is slow |
4. Opinions of Industry Experts
Fashion commentator Li Wei said: "The success of 'What's a Poetry' confirms the pursuit of cultural identity by contemporary young consumers. Combining poetry, a traditional literary form, with fashion is both novel and emotionally resonant."
Marketing expert Zhang Qiang analyzed: "The brand's communication strategy on social media is worth learning. They encourage users to create brand-related content, which creates a viral effect."
5. Forecast of future development trends
1. It is expected that the brand will launch its first joint series in June, and the partner may be a well-known poetry APP.
2. According to insiders, the brand is planning offline pop-up stores, which may be located at cultural landmarks in first-tier cities such as Beijing, Shanghai and Guangzhou.
3. In the capital market, at least three investment institutions have expressed investment intentions, and the brand valuation may exceed 500 million yuan.
Conclusion:
The popularity of "Poetry" is no accident. It accurately captures Generation Z's multiple needs for personalization, cultural connotation and social sharing. In this era of attention economy, a successful brand not only needs high-quality products, but also creative ideas that can trigger discussion and spread. The case of Poetry may provide inspiration for more emerging brands.
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