"The Toy Economy Behind Popular Cartoons: An Inventory of Hot Topics on the Internet in the Past 10 Days"
Recently, with the popularity of many cartoons adapted from toys, related topics continue to occupy the hot search lists on social platforms. This article will combine the entire network data of the past 10 days (as of November 2023) to provide an in-depth analysis of the business phenomenon and social impact of toy cartoons.
| Ranking | hot topics | Related animation/toys | Number of hot searches | Main discussion platform |
|---|---|---|---|---|
| 1 | The ninth season of "The Great Paw Team" starts airing | PAW Patrol Playset | 28 | Weibo, Douyin |
| 2 | Ultraman new form toy pre-sale | "Ultraman" series | 22 | Station B, Xiaohongshu |
| 3 | Barbie movie peripherals out of stock | "Barbie" live-action movie | 19 | Taobao, Douban |
| 4 | Controversy over children's coding toys | "Bruco" animation | 15 | Zhihu, Hupu |
| 5 | Domestic building block brand co-branding | "Bear Haunted" | 12 | Kuaishou, Pinduoduo |
1. Phenomenal animation drives toy sales surge
Data shows that after the launch of the new season of "Paw Paw Team", the search volume for related toys increased in a single week.340%, among which the "Tian Tianxia" character dolls were out of stock. This phenomenon confirms that the classic business model of "animation-toy" linkage still has strong vitality.
| brand | Weekly sales (10,000 yuan) | year-on-year growth | Popular items |
|---|---|---|---|
| Spin Master | 5800 | 215% | Paw Patrol Headquarters Base |
| Bandai | 3200 | 178% | ultraman transformer |
| Brooke | 1900 | 305% | Programming robots |
2. The collision of social issues and toy animation
Recently about"Gender labels for children's toys"discussion heated up again, and the Barbie Engineer toy line derived from the Barbie movie received widespread acclaim. At the same time, the "early education anxiety" caused by the programming toys related to the "Bruco" animation has also become a hot topic among parent groups.
3. IP-based breakthrough of domestic toys
It is worth noting that the Bear Infested joint building blocks achieved a single game through Douyin live broadcast.Breaking tens of millionsSales volume shows the commercial potential of local IP. Analysts believe that toy design that combines traditional cultural elements is forming a new market growth point.
| Domestic IP | Representative products | Innovation point | Hot search keywords |
|---|---|---|---|
| bears infested | Forest Guardian Blocks | Environmental protection theme | "Bald head strong new look" |
| Pig Man | space exploration set | Aerospace science popularization | "Space Pigman" |
| Super Wings | National culture blind box | Intangible cultural heritage elements | "Flying Knight Travels in China" |
4. Expert opinions and industry trends
Toy industry analysts pointed out that the current market presents three major characteristics:1)The animation IP life cycle is shortened to 2-3 years;2)The educational function has become the core selling point;3)The short video platform has become a new sales channel. It is expected that in 2024, interactive toys combined with AR technology will usher in explosive growth.
The statistical period of the data in this article is from November 1 to November 10, 2023. The data sources include public hot search lists and industry monitoring reports on Weibo, Douyin, Taobao and other platforms. The continued popularity of toy animation not only reflects the new trend of content consumption, but also reveals the infinite possibilities of cross-border integration of the cultural and creative industries.
check the details
check the details
en
