Why don’t the Red Army show off anymore?
In recent years, Internet hot spots have been changing at a dizzying pace, and the topic "Why don't the Red Army show off anymore?" has recently sparked widespread discussion. This article will use structured data to sort out the hot topics across the Internet in the past 10 days, and conduct analysis based on this phenomenon.
1. Inventory of hot topics on the Internet in the past 10 days
| Ranking | topic | heat index | Main platform |
|---|---|---|---|
| 1 | AI painting copyright dispute | 9.8 | Weibo, Zhihu |
| 2 | Car rollover incident at a celebrity concert | 9.5 | Douyin, Bilibili |
| 3 | Controversy over prepared dishes entering campus | 9.2 | Headlines, public accounts |
| 4 | Discussion on the phenomenon of "Red Army Show Dance" | 8.7 | Tieba, Hupu |
| 5 | Global climate anomalies | 8.5 | overseas social media |
2. The rise and fall of the phenomenon of “Red Army Show Dance”
| Time node | event | Peak number of participants |
|---|---|---|
| early 2020 | Dance music adapted from revolutionary songs becomes popular | 12 million |
| Mid 2021 | Mainstream media likes and promotions | 35 million |
| End of 2022 | Controversy over excessive commercialization arises | 28 million |
| September 2023 | The popularity of related topics dropped by 80% | 5 million |
3. Analysis of the underlying reasons for the disappearance of the phenomenon
1.Content innovation stagnates: After the success of the initial adaptation, subsequent content was severely homogenized and lacked breakthrough creations.
2.Changes in policy orientation: Relevant departments have made clearer regulations on the boundaries of red culture entertainment, and some excessive entertainment content has been restricted.
3.User aesthetic fatigue: Young netizens are tired of the single form of red cultural communication and turn to other emerging cultural forms.
4.Business realization dilemma: This type of content encounters policy bottlenecks in commercialization paths such as advertising placement and e-commerce delivery.
4. Changes in user portraits on relevant platforms
| Platform | Core user age | Content preference changes |
|---|---|---|
| Douyin | 18-24 years old | Turning to the national trend of Hanfu |
| Station B | 16-22 years old | Passionate about AI-generated content |
| Kuaishou | 25-35 years old | Return to life record |
5. Inspiration for the spread of red culture
1.Balance seriousness with fun: It is necessary to find a balance between the richness of history and modern communication methods.
2.Establish a long-term mechanism: Avoid campaign-style communication and establish a sustainable content production system.
3.Develop a professional team: Comprehensive talents who understand both red history and the laws of new media are crucial.
4.Expand expressions: In addition to dance adaptations, you can also try multiple media such as games and animations.
The current network hot spot replacement cycle has been shortened to 3-7 days, and it is difficult for any cultural phenomenon to maintain its popularity for a long time. The rise and fall of the "Red Army Dance" not only reflects the spread rules of Internet culture, but also provides valuable experience for the innovative spread of red culture. In the future, more content forms that are both ideological and communicative will be needed to allow positive energy to gain large flows.
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