Why is Xumi so expensive?
Recently, discussions about the high price of "Sumiru" have continued to ferment on major social platforms and forums. Whether it is virtual props in the game or some high-priced goods in reality, they are all dubbed "summer-level consumption" by netizens. So, why is "Xumi" so expensive? This article will analyze this issue from multiple angles, and combine it with the hot topics and hot content on the Internet in the past 10 days to reveal the secret behind the high price of "Xumi".
1. Analysis of hot topics and hot content across the entire network

By sorting out hot topics on the Internet in the past 10 days, we found that discussions related to "Xumi" are mainly concentrated in the following areas:
| Topic classification | Discussion popularity | Main point |
|---|---|---|
| Game props prices | high | The price of virtual props is inflated, and players complain about "Xumi"-level consumption |
| luxury market | in | Some luxury goods are compared to "Xumi", and the price does not match the value. |
| property price | high | Housing prices in first-tier cities are nicknamed “Xumi prices” and are unaffordable for ordinary people. |
| electronic products | in | High-end electronic products are overpriced, triggering ridicule from "Xumi" |
2. Analysis of the reasons for the high price of Xumi
1.scarcity
Whether it is virtual props in games or luxury goods in reality, scarcity is the primary reason for high prices. When the supply of a certain commodity or resource is limited but demand is strong, prices will naturally rise. For example, certain limited-edition game items or luxury items are sold at sky-high prices due to their rarity.
2.brand premium
Brand effect plays an important role in "Xumi" level consumption. Many high-priced items are not because of their actual cost, but because the brand gives them extra value. Consumers pay for the brand, not the product itself.
3.Imbalance between supply and demand
In the real estate market, first-tier cities have limited land resources and the population inflow continues to increase, resulting in a serious imbalance between supply and demand and high housing prices. This imbalance has also been ridiculed by netizens as the "Xumi phenomenon."
4.psychological factors
Some consumers have a “more expensive is better” mentality and believe that high-priced goods represent high quality or high status. Merchants take advantage of this mentality and deliberately raise prices, further exacerbating the emergence of "Xumi" level consumption.
3. Specific cases that have been hotly discussed on the Internet in the past 10 days
| Case | field | Hot topic |
|---|---|---|
| Pricing of new props in a certain game | game | The price of props is as high as thousands of yuan, and players call them "Xumi" |
| A certain luxury co-branded model is on sale | luxury goods | The price of the joint model has doubled, triggering a discussion about whether it is worth it or not. |
| Housing prices rising in school districts in first-tier cities | real estate | School district housing prices hit new highs, netizens joked about "Xumi School District" |
| Pricing of a brand’s new mobile phone | electronic products | The top-end version costs over RMB 10,000 and is compared to "electronic Xumi". |
4. How to treat “Xumi” level consumption rationally
1.Distinguish between needs and desires
When faced with high-priced goods, consumers should calmly distinguish between "needs" and "wants." If it is a necessity, the high price may indeed be worthy of attention; but if it is just to satisfy vanity, it may need to be re-examined.
2.Pay attention to cost performance
High price does not equate to high value. Consumers should pay more attention to the cost-effectiveness of goods rather than simply measuring their value by price.
3.Avoid blindly following trends
A lot of "Xumi" level consumption arises from the mentality of following the trend. Only by maintaining independent thinking and making consumption decisions based on your own actual situation can you avoid falling into the high price trap.
5. Summary
Behind the "Xumi" level consumption phenomenon is the result of the joint action of multiple factors. From scarcity to brand premium, from supply and demand imbalance to psychological factors, every aspect may become a reason to push up prices. As consumers, we need to view this phenomenon more rationally, avoid being kidnapped by high prices, and make consumption choices that are consistent with our actual situation.
In the future, as the market environment changes and consumers’ mentality adjusts, “Xumi” level consumption may cool down. But before that, only by understanding the logic behind it can we better deal with this phenomenon.
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