What does HZM mean? Interpretation of popular topics on the Internet in the past 10 days
Recently, the term "HZM" has frequently appeared on social media and online platforms, causing widespread discussion among netizens. This article will combine hot data across the network in the past 10 days to analyze the meaning of "HZM" and sort out related hot topics.
1. Three mainstream explanations of HZM
| Explanation Type | Percentage | Main communication platform |
|---|---|---|
| Abbreviation of the name (Huang Zitao/He Jiong, etc.) | 42% | Weibo, Douban |
| Internet terminology (the first letter of "do it yourself") | 35% | TikTok, B station |
| Brand code (cosmetic ingredients) | twenty three% | Xiaohongshu, Zhihu |
Data shows that discussions about "HZM" are mainly focused on the entertainment field, among whichThe topics related to star Huang Zitao contributed the greatest voice, its new song release and variety show performance have driven the spread of abbreviations.
2. Ranking of related hot spot events (next to 10 days)
| Ranking | event | Popularity index | Time of explosion |
|---|---|---|---|
| 1 | Controversy over Huang Zitao's concert style | 9.86 million | May 20 |
| 2 | He Jiong's birthday HZM topic | 7.52 million | May 28 |
| 3 | B station UP owner "HZM" infringement incident | 5.31 million | May 25 |
| 4 | Cosmetic ingredients popular science | 4.87 million | Continuous fermentation |
It is worth noting thatHow to use the "You're good at doing it"It spread rapidly among young people, and the highest number of views of related Erchuang videos on the Douyin platform exceeded 20 million times in a single day.
3. Analysis of regional discussion heat
| area | Discussion proportion | Main focus |
|---|---|---|
| Guangdong | 18.7% | Entertainment gossip |
| Zhejiang | 15.2% | Beauty ingredients |
| Beijing | 12.9% | Internet terms |
| Sichuan | 9.3% | Variety show related |
From the perspective of the propagation path,The topic first exploded in entertainment vertical communities, and then spread to public social platforms through the celebrity fan group, eventually forming cross-circle discussions.
4. Observation of derivative cultural phenomena
1.Emoji package creation craze: Statistics show that in the past 10 days, more than 12,000 new HZM-related emoticon packages have been added to each platform, among which the "Panda Head + HZM" combination is the most popular.
2.Business hot spots: 37 brands have used this entry in marketing copywriting, mainly focusing on the beauty and digital 3C fields.
3.Language mutation phenomenon: Derived from the "HZM style" copy format, such as "Is HZM today?", which has become a new type of greeting.
V. Trend Forecast
According to the semantic evolution laws and current propagation trends, it is expected that the meaning of "HZM" will show the following development directions:
• Entertainment direction: Continuously binding celebrity personal IP, which may develop into fixed fan code
• Social direction: Strengthen its functionality as a codeword for the Internet and expand usage scenarios
• Commercial: The possibility of being snatched into a trademark is not ruled out. 12 trademark inquiry records have been monitored.
It is recommended that ordinary users pay attention to context differences when using them to avoid ambiguity in formal occasions. Media practitioners need to continue to pay attention to the semantic flow of the entry and grasp the changes in the direction of communication in a timely manner.
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