How much does a bouquet of white roses cost? ——Recent hot topics and market trends analysis
Recently, white roses have become a popular choice in the flower gift market, and price fluctuations and purchasing trends have become hot topics on social platforms. This article combines the hot data of the entire network in the past 10 days to analyze the price trend, influencing factors and consumption trends of white roses for you.
1. List of current market prices of white roses (unit: RMB)
| Specifications | Ordinary flower shop | Online platform | High-end customization |
|---|---|---|---|
| 9 single colors | 120-180 yuan | 80-150 yuan | 300-500 yuan |
| 19 gift boxes | 220-350 yuan | 160-280 yuan | 600-900 yuan |
| 33 bouquets | 400-600 yuan | 300-500 yuan | 1000-2000 yuan |
| 99 luxury models | 1000-1500 yuan | 800-1200 yuan | 2500-5000 yuan |
2. Core factors affecting prices
1.holiday effect: Prices generally rose by 30% around Mother’s Day (May 8-12) and are currently returning to normal levels.
2.Differences in origin: The wholesale price of white roses produced in Kunming fell by 12% from the previous month (due to increased production), while imported Ecuadorian roses remained at a high level.
3.packaging cost: The recently popular "ins style" matte paper packaging has an average additional cost of 15-20 yuan/bundle.
3. List of hot topics on social platforms
| Platform | Related topics | amount of discussion | Hot search period |
|---|---|---|---|
| #whiterosephotographytips# | 182,000 | 5.15-5.18 | |
| Douyin | "10 Yuan DIY White Rose Preserved Flower" | 56 million views | 5.10-5.20 |
| little red book | The White Rose Flower Controversy | 34,000 notes | Continuing hot discussion |
4. Observation of consumption trends
1.Affordable alternatives take off: The search volume of artificial white roses increased by 75% week-on-week, and the average price was 25-50 yuan/bunch.
2.Special variety premium: The price of snow mountain rose (white rose variety) is 40% higher than that of ordinary roses, making it the new favorite flower for weddings.
3.Delivery method innovation: The proportion of instant delivery orders increased from 35% to 52%, with sales of white roses on the Meituan Flowers Channel increasing by 120% month-on-month.
5. Purchase suggestions
1.Best time to buy: Weekday mornings (fresh flowers arrive) to avoid weekend premiums.
2.Best value for money: Pack of 11 white roses + eucalyptus leaves, market price range is 90-160 yuan, suitable for daily gift giving.
3.A Guide to Avoiding Pitfalls: Be wary of the "9.9 yuan free shipping" trap. Most of these products are B-grade flowers of poor quality.
6. Industry Forecast
As the graduation season and Chinese Valentine's Day approach in June, the price of white roses is expected to rise step by step. It is recommended that consumers who have purchasing needs in the near future can make reservations in advance to lock in the current price. At the same time, the use of white roses as the main flower in mixed bouquets is becoming a new trend, and related searches have increased by 63% week-over-week.
The statistical period of the data in this article is: May 11 to May 20, 2023. The data sources include e-commerce platforms, social media and surveys of major flower wholesale markets across the country.
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