How much does a bowl of mutton soup cost: analysis of recent hot topics and price trends
Recently, mutton soup, as a popular winter delicacy, has once again become a hot topic on the Internet. From price fluctuations to regional differences, to the rise of online celebrity stores, the discussion about the price of mutton soup continues to heat up. This article will combine the hot content on the Internet in the past 10 days to sort out the current situation of mutton soup prices and the social phenomena behind it.
1. Comparison of mutton soup prices in major cities across the country
| City | Regular store price (bowl) | Internet celebrity store price (bowl) | Special ingredients |
|---|---|---|---|
| Beijing | 25-35 yuan | 48-68 yuan | Ningxia Tan mutton |
| Shanghai | 30-40 yuan | 58-88 yuan | Imported lamb chops |
| Guangzhou | 18-28 yuan | 38-58 yuan | Medicinal soup base |
| Chengdu | 15-25 yuan | 35-55 yuan | Spicy haggis |
| Xi'an | 12-20 yuan | 28-45 yuan | Steamed bun set |
2. Reasons for recent price fluctuations of mutton soup
It can be seen from the data that there are obvious regional differences in the price of mutton soup. In the past 10 days, the wholesale price of mutton has increased by about 8%, which directly led to the adjustment of terminal selling prices. Specific influencing factors include:
1.Raw material cost: In major producing areas such as Inner Mongolia, transportation is blocked due to weather conditions, and the supply of high-quality mutton is tight.
2.Labor cost: As the Spring Festival approaches, labor costs in the catering industry generally rise by 15%-20%.
3.Internet celebrity economy: The "Sheep Soup Specialty Store" recommended by many short video platforms has a significant premium, up to 3 times the price of ordinary stores.
3. Hot topics on social media
| platform | hot topics | Number of discussions (10,000) | typical view |
|---|---|---|---|
| # Mutton Soup Free# | 12.5 | "It's getting harder and harder to find mutton soup under 30 yuan" | |
| Tik Tok | Lamb Soup Review Challenge | 8.2 | Comparison of Internet celebrity stores vs time-honored brands |
| little red book | Tips for making homemade mutton soup | 5.7 | Home Edition Money Saving Tips |
| Station B | Mutton soup culture from various places | 3.9 | Analysis of traditional production techniques |
4. New Trends in Consumer Behavior
1.Affordable alternative: Supermarket haggis sales increased by 40% year-on-year, and homemade lamb soup became a popular choice.
2.Quality pursuit: About 35% of consumers are willing to pay a premium for organic certified lamb.
3.Takeaway diversion: The volume of mutton soup takeout orders increased by 25% month-on-month, but delivery fees caused the actual price paid to increase.
5. Expert advice and future prospects
Catering industry analysts pointed out that the price of mutton soup will remain high in the short term, and consumers are advised to:
1. Spend at off-peak hours and avoid dinner peak hours
2. Pay attention to the new store promotions of chain brands
3. Choose an old store in the community, which is usually more cost-effective.
As the Spring Festival approaches, it is expected that mutton soup consumption will enter the peak season, and prices may still have room to increase by 5%-10%. It is recommended that consumers in need can pay attention to the preferential information of major platforms in advance, or consider forming a group to purchase preferential packages.
From a cultural perspective, the discussion on the price of mutton soup actually reflects public concern about the modern transformation of traditional cuisine. How to adapt to market changes while maintaining flavor has become an important topic that catering practitioners need to think about.
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