What brand of scarf is better? Popular brands and purchasing guides across the Internet
With the arrival of autumn and winter, scarves, as a must-have item for warmth and fashion, have once again become the focus of consumers' attention. This article combines the hot topics and hot content on the Internet in the past 10 days to sort out the most popular scarf brands and purchasing suggestions for you to help you find the style that best suits you.
1. Ranking of popular scarf brands

| Brand | Popular series | Material | Price range (yuan) | User reviews |
|---|---|---|---|---|
| Burberry | Classic plaid series | cashmere, wool | 3000-6000 | High-end atmosphere, strong warmth retention |
| Acne Studios | Canada scarf | wool blend | 1500-2500 | Simple design and rich colors |
| Uniqlo | HEATTECH series | polyester blend | 100-300 | High cost performance, suitable for daily use |
| Ordos | pure cashmere scarf | 100% cashmere | 800-1500 | Soft and comfortable, domestically produced quality products |
| ZARA | imitation cashmere scarf | acrylic fiber | 200-500 | Various styles, suitable for matching |
2. Analysis of recent hot topics
1.Sustainable fashion attracts attention: Scarves made of environmentally friendly materials, such as recycled wool, organic cotton, etc., have become a hot topic. Brands such as Patagonia and Stella McCartney are popular for their environmental protection concepts.
2.The effect of celebrities carrying goods of the same style: The number of searches for scarf brands (such as Loewe and Gucci) recently worn by celebrities such as Yang Mi and Xiao Zhan has surged, and the fan economy has driven sales growth.
3.The rise of domestic brands: Domestic cashmere scarves such as Ordos and Zhihe have become popular on platforms such as Xiaohongshu and Douyin due to their high quality and reasonable prices.
3. Three key factors when choosing a scarf
| factors | Description | Recommended brands |
|---|---|---|
| Material | Cashmere has the best warmth retention, wool is cost-effective, and chemical fiber is easy to care for. | Burberry (cashmere), Uniqlo (blend) |
| style | Classic plaid, solid color and versatile, tassel design is fashionable | Acne Studios、ZARA |
| budget | Choose luxury brands for high-end products, fast fashion or domestic products for affordable prices. | Ordos (mid-to-high-end), Uniqlo (affordable) |
4. Maintenance tips
1.cashmere scarf: It is recommended to dry clean or hand wash in cold water, lay flat to dry and avoid exposure to the sun.
2.wool scarf: Use neutral detergent and avoid machine washing and drying.
3.chemical fiber scarf: Machine washable, but ironing at low temperature is required to prevent deformation.
Summary: The choice of scarves requires a combination of material, design and budget. From luxury brands to affordable fast fashion, there is always a style that suits you. Recently, domestic brands and environmentally friendly materials have become new trends, you might as well try them!
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