As long as you grasp the hot topics, you can write popular articles
In the era of information explosion, mastering hot topics is the core ability of content creators. The following is a structured analysis of hot topics across the entire network in the past 10 days (as of November 2023) to help you quickly capture traffic passwords.
1. Ranking of social hot topics
| Ranking | topic | heat index | Main platform |
|---|---|---|---|
| 1 | Mycoplasma pneumonia is more common in winter | 9.8 | Weibo/Douyin |
| 2 | OpenAI palace fight incident | 9.5 | Zhihu/Bilibili |
| 3 | Blizzard warnings for many places across the country | 8.7 | Toutiao/Kuaishou |
| 4 | Huawei Mate60 supply chain breakthrough | 8.3 | Hupu/public account |
2. Focus on entertainment field
The entertainment sector presents a "two superpowers and multiple strong" pattern:
| Classification | specific events | duration |
|---|---|---|
| Film and television | "I am a mountain" controversy | 11.15-11.25 |
| variety show | "Ace vs. Ace 8" starts broadcasting | From 11.17 |
| star | Zhang Liang's son falls in love every day | 11.20 hot |
3. Science and Technology Frontier Express
Three landmark events in the technology circle:
| event | key data | Scope of influence |
|---|---|---|
| ChatGPT voice function is open | Daily activity increased by 40% | Global |
| Xiaomi Automobile SU7 unveiled | Reservations exceeded 100,000 | domestic market |
| SpaceX Starship’s second test flight | Flight altitude 148km | aerospace industry |
4. Health and wellness hot spots
Winter health topics continue to heat up:
Mycoplasma Medication Guide: Precautions when using azithromycin
Immunity boost: Comparison of vitamin D supplementation options
Traditional Chinese Medicine Health Care: The number of reservations for Sanjiu stickers increased by 200% year-on-year
5. Selected International News
| area | event | Attention |
|---|---|---|
| middle east | Palestinian-Israeli temporary ceasefire agreement | ★★★★★ |
| Asia Pacific | China-Japan-ROK Foreign Ministers' Talks | ★★★★ |
| Europe | OpenAI CEO changes | ★★★☆ |
Creative suggestions:
1.Medical and health: Create a "symptom self-examination flow chart" based on mycoplasma pneumonia
2.Technology Interpretation:Using a timeline to sort out the beginning and end of the OpenAI incident
3.Life services: Driving safety guide in blizzard weather
As long as you grasp these hot spots and combine them with in-depth interpretations and practical suggestions, you can create high-quality content with dissemination power. Remember hot spots are fleeting and require quick response and consistent follow-up.
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